Growth Review
This review is about who your website brings in. The business itself is genuinely well proven: a real SEAI One Stop Shop registration, 308 sites linking in, and two real features on RTE, with Hugh Wallace and with Cillian and Rachel's home retrofit. All of that authority is aimed at insulation, heat pumps and grants, not solar. Your dedicated solar page is real, but in 207 tracked searches, it's the only one that even mentions solar, and it barely registers. The biggest single search in your account, "seai grants" at 14,800 people a month, ranks 23rd, answered by an FAQ page instead of a page built for it. It's all detailed below, with what to do about each one.
207 searches are tracked against this site, and most of them work. The pattern underneath is that every real source of traffic is about retrofit, insulation or grants, not solar.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| electric ireland superhomes (your name) | 320 | 1st, 260 combined visits. | 1st |
| retrofit | 2.9K | 2nd from your own guide page, 145 visits. Also ranks 25th from the homepage, splitting the term with itself. | 2nd |
| deep retrofit grants | 1K | 4th, 30 visits. | 4th |
| retrofit grant | 590 | 3rd, 29 visits. | 3rd |
| seai grants | 14.8K | The biggest search in the account. 23rd, from an FAQ answer, 1 visit. | 23rd |
| electric ireland solar panels | 880 | The only solar-specific search that ranks at all. 5th, 3 visits. | 5th |
The site clearly knows how to win a search: your name, retrofit, and several grant terms all land on page one. That same discipline has never reached the solar page. It exists, it targets real county variants, and outside of one small, mostly unanswered search, it isn't part of the account at all.
The retrofit and grant content is already doing real work. These are the gaps underneath the part of the business this review is about.
This is not a design problem, it is steady monthly work. Retrofit and grants prove the site can rank when a page is built for the search. Solar has real content behind it, it has simply never been given the same page-by-page treatment.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is the work that gives solar the same treatment retrofit already gets.
15,680 searches every month ("seai grants" and "electric ireland solar panels").
Around 4 visits a month currently arriving from either one.
728 real visits a month elsewhere on the site, none of it from anyone searching for solar.
Seai grants and electric ireland solar panels together add up to 15,680 people a month searching for things this business genuinely offers, and almost none of it currently reaches the site. You know how many of those searches turn into a job for you, and what a job is worth. That's the sum worth doing on your side.
Your tracked keyword count is falling, not growing, down 8.8% on the retrofit side of the account. Adding a genuine solar cluster is a way to add new ground while the rest of the site levels out.